18 Sept 2013

'Wet weather smartness' in 1935

Autumn has officially arrived... it's been raining for about a week here.
did you know...
...that the 1930's were the era of quite few new inventions in fashion? How about the use of wind- and waterproof fabrics, the fold-up umbrella's and the elegant 'shoe-gloves' in 1935? In the early 30's things were different:

Here are the 1935 news - scroll down to read:

Source of newspaper images: AWW through Trove
"The idea of wet weather being an excuse for wearing of old and often dowdy clothes, heavy, unattractive shoes, and a weather-beaten hat is, fortunately, a thing of the past.The modern wet weather clothes combine the smartest effects and the most modern trend in fashions. At the same time they are utilitarian and becoming, and are an indispensable part of the wardrobe of all smartly-dressed women.Those with an aversion to carrying ungainly umbrellas have their taste catered for by the new fold-up variety, and shoe-gloves take the place of the old-time *goloshes."
*'Goloshes' or 'galoshes' were rather unflattering, rubber overshoes. The 'shoe-gloves' mentioned were even made with a hollow heel to fit high-heeled shoes!

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